Whippet is an independent creative studio based in Covent Garden. We make brands, products, and digital experiences for people who care about the details.
We started Whippet because we wanted to make work the way we believed it should be made — slowly, carefully, and in the open.
Big agencies have their place. But a lot of the work we love happens in smaller rooms, with shorter decision chains and less distance between the person making the pitch and the person making the thing. That's the room we wanted to build.
We keep the studio deliberately small. A handful of clients, a handful of collaborators, and no impulse to grow for its own sake. The result is that the work stays personal — and the person you meet is the person who does it.
Good design is not the product of more people. It's the product of more attention.
Whippet is led by Michael Henry Davies, who founded the studio after years of working across brand, product, and editorial design in London and beyond. His approach — small teams, long conversations, careful craft — shapes everything the studio does.
We work with clients across industries: independent brands, ambitious startups, established companies who still care about getting the details right. What they share is a willingness to think carefully, and to let the work take the time it needs.
A short list. But one we take seriously.
The quality of the work matters — the kerning, the code, the finish, all of it. We don't cut corners quietly and hope no one notices.
If we're not the right studio for a project, we say so. If a piece of feedback is wrong, we say that too — politely, but clearly.
Fewer, better decisions. Clean processes. No jargon in the deliverables, and no surprises in the invoicing either.
Good work takes time — more time than a pitch often implies. We'd rather set realistic expectations than promise the impossible.
We work best with clients who want a relationship, not a transaction. The work gets better when we're in it together.
We design for how things will feel in a few years, not just on launch day. Work that lasts is worth the extra care.
Michael founded Whippet after a career working across brand, product, and editorial design. He leads every project personally — from the first conversation to the final handover — and still gets as much out of the work as he did at the start.
Where a project benefits from specialist skills — development, motion, photography — we bring in trusted collaborators we've worked with before. Every collaborator is known to us personally, and every contribution is managed under Michael's direct oversight.
We're always glad to talk through new work — early conversations are free, and we're honest about whether we're the right fit.
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